Rolex or Casio?

I have spoken previously, the singer Shakira released a song dedicated to her ex Gerard Piqué and his new girlfriend Clara (who he cheated her with)!

She is not the first singer to reveal her broken heart in song (Hello Beyoncé) but now her song in on trend! We can find many punchlines in the song but two of them are now famous : « You traded a Ferrari for a Twingo » and « You traded a Rolex for a Casio« .

Beyond the message of an angry woman (I understand), she compares herself to a Rolex, in other words a luxury item. In France, a publicist called Jacques Séguéla said in 2009 : « si à 50 ans tu n’as pas de Rolex, tu as raté ta vie ». Translated in english « if at 50, you don’t have a Rolex, you have failed your life »… No comment!This sentence was extremely provocative! To have a Rolex is a synonym of luxury and success. I don’t even dare to look at the prices but clearly the majority of people (including me) will never be able to have one in their life.

That said, a Rolex it is… A watch! A luxury watch yes, but a watch ! So a Casio can be as well! That is the message of Gerard Piqué who got sponsored by… Casio rightly!

So, when Shakira compares herself to a Rolex, we can see it as pretension by comparing herself to a luxury watch or we can see it as awareness of her self-value despite the cheating!

So are you team Rolex or team Casio?

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